A step-by-step guide to help you start crafting better emails today.

Despite email's popularity, it is becoming increasingly difficult to execute correctly. From crafting the perfect subject line, to segmenting lists, to perfecting the look and feel of each email for a particular type of user, each email can take hours of planning and execution.

So, while the concept of an email seems simple, from experience we know that it's not.

To help you out, we've put together this guide for creating emails that get opened, read, and clicked.

The eBook includes:

• A step-by-step guide for setting up email templates in Finalsite's new eNotify editor
• Best practices for email structure and content
• Examples from schools around the world
• Strategies for writing successful headlines and content
• Tips for sizing images for different devices
• And more!